Lula loves NYC
I want to wake up in that city
That doesn’t sleep
And find I’m king of the hill
Top of the heap”
– Frank Sinatra
The New York International Gift Fair took place in January this year and Melissa found that she was on top of the world. With the New York International Gift Fair attracting more than 35 000 attendees from throughout America as well as more than 80 countries, this is super exposure for a brand notably Lula Fabrics. The NYIGF hosts about 2800 exhibiting companies showcasing their very best lines.   
                  Melissa showing off her stall at the NYIGF  
There was much interest in Lula Fabrics, namely from Noli Design Interiors, whom is extremely keen on representing Lula Fabrics in Long Island. Susan Calabria, owner and designer of Noli Design Interiors, has been in the design business for over 15 years. Another interested participant is One King’s Lane which is an online store showcasing various home ware products of many designers. Watch this space for a Lula sale on One King’s Lane! Melissa met up with Todd from Roselli & Associates, whom represents various fabric houses, such as Kathryn Ireland and Raoul Textiles. He provided helpful information and suggestions on how to fine-tune Lula Fabrics for the American market. Here we come!
Lula Fabrics was surrounded by fantastic stalls and talented designers from all over the world during the Gift Fair, namely John Robshaw and Jonathan Adler, with their inspiring and impressive range of home ware, fabrics and textiles.
Examples some of the great stores at the NYIGF
It was not all-hard work, with the South African Consulate organizing a tour of various retailers in New York City who have an interest in buying. Some of these retailers were Bloomingdales, ABC Home, West Elm, Anthropologie and Rain. Rain is not a brand unfamiliar to us in South Africa, being a well-known company creating bath and body products.
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Rain located at 59 W 49th Street, NY
And when we were not networking, we were exploring the iconic
buildings of the Soho Grand (which as the name suggests, is oh! So
grand), Hudson Hotel and Macau. What makes these establishments so
fabulous is the eclectic mix of style, and it’s patrons.
                Lavish reception of the Hudson Hotel
Whilst our trip was a (glacial) whirlwind, it was a fantastic travel
experience. Lula Fabrics received a lot of exposure from fabulous
brands and we look forward to the next chapter, where we put our
plans into action and make them a reality.